Rick Kurtz

designer

writer

part-time altruist

full-time thinker

focused on digital design

My work at EPSILON focused on email campaigning and customer retention for the Darden Restaurant group. Primarily on Bahama Breeze and Yard House, with some work on Red Lobster and Olive Garden. One of the most interesting elements to this work was how we designed these emails – modular. They were designed to be able to move pieces-parts in and out, based on clients location, and buying habits. Interchangeable cartridges included graphics and HTML text.

EPSILON

modular emails

variations could be subtle, something like what we see in the top navigation menu below, to more dramatic variations, changing out entire modules.

Here we could target those with kids
vs. those without.
(the module under the vampire taco)

modular emails

variations could be subtle, like something in the top menu, to more dramatic variations like entirely different imagery and messages.
(take a look at the menu below)

Here we could target those with kids vs. those without.

First figure out the why.
The how will come later. — Jung  

First figure out the why.
The how will come later. — Jung