Rick Kurtz

designer

writer

part-time altruist

full-time thinker

focused on digital design

For the Fall and Holiday 2014 season, I got an amazing opportunity. My art director handed me the fashion photography, that had already been captured on location in Charleston, and allowed me to art direct what the entire season would look like on our digital side. Additionally, I got to redesign the layout of the emails, making them more mobile friendly.

Mood boards served as a jumping off point, highlighting a combination of photography, iconography, and visual cues native to the area. Elements like wrought iron, cobblestone, beaches, fountains, vines and palms would all serve to support the story I was putting together.

For the Fall and Holiday 2014 season,
I got an amazing opportunity. My
art director handed me the fashion photography, that had already been captured on location in Charleston,
and allowed me to art direct what the entire season would look like on our
digital side. Additionally, I got to
redesign the layout of the emails,
making them more mobile friendly.

Baggallini Fall & Holiday

mood boards

website fall

email fall

email holiday

social fall

social holiday

banners ads fall

banners ads holiday

website holiday

Baggallini
Fall & Holiday

mood boards

Mood boards served as a jumping off point, highlighting a combination of photography, iconography, and visual cues native to the area. Elements like wrought iron, cobblestone, beaches, fountains, vines and palms would all serve to support the story I was putting together.

website fall

website holiday

email fall

email holiday

social fall

social holiday

banners ads fall

banners ads holiday

First figure out the why.
The how will come later. — Jung

First figure out the why.
The how will come later. — Jung